SEO Tips for
Bloggers from Expert Designs:
Most bloggers
believe that community world is now about the only method to make greater
numbers of travel to their website. What they don't know is that there is
another effective way to increase those numbers and that is search engine
optimization or SEO. It may not provide instant success, but given some time,
it can produce greater amounts of traffic than any other type of digital
marketing strategy Brian Hong of Infinite Designs.com tells us
All it really takes
is some additions to your existing and new blogs to take advantage of traffic
sent your way courtesy of search engines Brian adds. Of course an even greater
benefit is that this new flow of traffic can easily be converted into subscribers.
These 5 top SEO tips
Brian shared with us are specifically designed to assist bloggers in improving
their search engine ranking and converting that extra traffic into subscribers includes:
1. Optimized Titles or
Headings
The title of your
blog post is crucial not only to encourage visitors to read more and to share
your blog but also to gain some points with search engines. Make sure that you
add your keyword to your heading (but don't overdo it) while still keeping it
attractive to people and ensuring that it makes sense. If you focus solely on
the relevance of a title to a search engine, you may lose visitors that you
would normally attract through social media or other links.
It can be a bit
challenging to create a heading that is loved by both search engines and
humans. However, powerful
titles are easier to design than you may believe. Simply think about the search
criteria that a person would most likely use in a search engine relevant to
your blog and you will keep both the search engines and your visitors happy
suggest Brian.
A few great examples
of simple headings include:
- Steps to Increase
Your Blog Traffic- SEO Hints and Tips for Bloggers- Ways to Get More Twitter
Followers- How To Make Money From Your Blog
2. Quality vs.
Quantity
Most bloggers
believe that by increasing their word count, they will improve a search engine
ranking as well as attract more readers. However, the online community in
general prefers shorter blogs that are packed full of valuable information.
Search engines like to keep their users happy and therefore also prefer shorter
posts that are of a better quality. Quality is therefore much more important
than the quantity of words contained in a post.
Also keep in mind
that people are far more likely to share a post or article that is of a high
quality and has added value resulting in a greater number of shares, linking
and retreating. A good article of around 500 words will therefore provide you
and your readers with greater benefit than a 2000 word article that is filled
with fluff and nonsense. Quantity can however have a great impact on a search
engine ranking in the amount of blogs or articles that you post rather than in
the amount of words contained in one post.
3. Strong Link
Building
Links are just as
important as keywords and headings. Organic or white hat SEO techniques are
preferable for long term success whereas black hat techniques should be avoided
to prevent penalties. Once again, quality plays a key role in strong link
building. There are 3 main ways to build quality links:
- You can build
links through creating relationships with other bloggers. Simply contact a
blogger over social media, though a forum or on their blog and ask them if they
would be willing to exchange links. Most bloggers who understand the importance
of link building should be happy to provide you with a link exchange. You
should however focus on blogs that are relevant to your own article or post to
get the greatest benefit from these types of links.- Allow guests to post on
your blog. Make sure that the guest blogger is sort of an authority on a
certain subject for better link results and that the post is relevant and
informative. Guest posting is another great way to drive even more traffic to
your blog.
- Take advantage of
broken links if and when you find them. Links that no longer redirect to a page
that once provided additional information can be linked back to one of your
blogs that provides similar info. All you have to do is contact the author of
the blog post or article and find out if they would be willing to link to your
post and repair their broken link. Most authors should agree to this in order
to fix a link that is no longer working.
4. Targeting the
Right Keywords
Most bloggers are
simply pulling keywords out of thin air which is not ideal. Using the right
keywords can target an audience and drive significant amounts of traffic to a
blog. Here are 3 ways to target the optimal keywords:
- Every blogger has
a niche and it is best to target keywords relative to that niche. Select keywords
that are the most relevant to your niche first rather than targeting common or
broad words or phrase that have a higher level of competition. Other bloggers
are probably already ranking for these types of broader spectrum keywords and
this could result in a ranking disappointment.
.
Be unique when choosing keywords
but don't be so unique that nobody would ever use that key word in their search
criteria. - Keep in mind the demand of a specific keyword in order to achieve
greater success. Some keywords are simply more popular than others and used
more often and will therefore result in greater rankings as well as traffic.-
Remember to revisit target keywords. Keywords that were very effective in
generating traffic in the past may have lost their attraction and be in need of
an upgrade. Check back from time to time and change any keywords that are no
longer having the desired effect in generating traffic.
5. Stay Updated
SEO operates in an
ever-changing environment which means it constantly needs to be adapted and
changed in order to continue to grow or just maintain a search engine ranking.
Search engines are always working to improve their user experience updating
their algorithms and other search criteria in order to return the most relevant
results. Staying updated with the latest changes and upgrades that have been
made by search engines and in SEO is therefore imperative to avoid losing
ground that you have slowly but surely gained over time with SEO techniques.
Always remember that just because your blog has achieved a certain ranking, it
does not means that it will stay that way and that SEO is an ongoing process
that needs to be employed on a regular basis. So be aware of what's new and
trending in the SEO arena.
Summing It All Up
Create headings for
humans and search engine bots with a little flair for the people and relevant
keywords for the search engines.
Aim to create
content of a high quality that will encourage sharing and linking.
Build those links
but stay away from nefarious black hat techniques that can hurt your ranking
and focus on the white hat techniques that pave the road to higher rankings
